Wednesday, October 5, 2011
Capitalism: Variety Is The Salt Of The Earth
This huge variety is one of the advantages of capitalism. The profit motive leads producers and grocery store owners to give you a lot of opportunities to choose from. Many commentators claim that this variety is not needed. They feel allegedly overwhelmed and confused.
I believe these commentators misunderstand the idea of variety. The huge selection is not just for them. Everyone has different tastes. Therefore different products appeal to different customers. The greater the variety, the higher the chance that everybody finds the product she or he prefers.
Therefore the huge selection raises the quality of life. The opportunity to "vote" for different variations is basically democratic and it`s fun to shop in big supermarkets.
By the way: If the high variety were as unnecessary and unwarranted, as many critics claim, then the supermarkets would lose money with it and therefore cease the offer huge selections.