This morning I spotted a funny marketing campaign from Samsung. The Korean technology giant advertised for their new smartphone, the Galaxy S4.
The event happened at New York`s popular Union Square. Where could it happened else? There are not many places in the world that can match the high density & wealth accumulation of Manhattan.
I don't know if the event will have an influence on the prospective buyers of smartphones. But it was an amazing piece of pop culture. Btw, the performers didn´t text during dancing.