This morning I spotted a funny marketing campaign from Samsung. The Korean technology giant advertised for their new smartphone, the Galaxy S4.
The event happened at New York`s popular Union Square. Where could it happened else? There are not many places in the world that can match the high density & wealth accumulation of Manhattan.
A crowd of bystanders watched a flock of dancers who performed in the style of Fred Astaire accompanied by songs from the Hollywood icon´s movies.
I don't know if the event will have an influence on the prospective buyers of smartphones. But it was an amazing piece of pop culture. Btw, the performers didn´t text during dancing.
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